Corporate Social Responsibility
Healing Beyond Herbs
At Ayudra, we believe true wellness goes beyond the body - it extends to society, nature, and humanity. Rooted in the principles of Ayurveda, which teaches balance between humans and the environment, our commitment to wellness naturally translates into meaningful social responsibility.
As a brand built on nature's wisdom, Ayudra is dedicated to giving back to the communities and ecosystems that make our work possible.
Our CSR Philosophy
Ayurveda teaches us that well-being is holistic - when society thrives, individuals thrive. Our CSR initiatives focus on three core pillars:
Women Empowerment & Dignity
Supporting women to redefine their lives with dignity, freedom, and confidence
Environmental Sustainability
Protecting and restoring ecosystems through conscious environmental initiatives
Long-term Community Impact
Creating sustainable change through trusted NGO partnerships
Through trusted partnerships with impactful NGOs, we aim to create real, measurable change.
Empowering Women with Meer Foundation
Creating dignity, freedom, and confidence for women
Ayudra proudly supports Meer Foundation, an organisation dedicated to empowering women to redefine their lives with dignity, freedom, and confidence.
Meer Foundation works to create an ecosystem where women - regardless of their past experiences - are supported, respected, and encouraged to dream, grow, and live without fear. The foundation strongly advocates women's rights and stands as a support system for survivors of violence, including acid attack survivors.
Inspired by values of respect, empathy, and compassion, Meer Foundation acts as a friend and ally to women in their most challenging times. Its vision is rooted in the belief that when women are supported, they emerge stronger and more independent.
Ayudra resonates deeply with this mission. By supporting Meer Foundation, we contribute toward:
Women rehabilitation and empowerment programs
Awareness and advocacy for women's rights
Creating safe, respectful, and supportive environments for women
We believe that empowered women build empowered communities.
Nurturing Nature with SankalpTaru Foundation
Protecting the ecosystems that sustain us
As a herbal wellness brand, nature is at the heart of everything we do. Ayudra actively supports SankalpTaru Foundation, an IT-enabled environmental NGO working tirelessly to combat climate change and restore ecosystems across India.
SankalpTaru Foundation operates across 28 States and Union Territories, implementing large-scale initiatives such as:
Afforestation and tree plantation
Ecosystem restoration
Water conservation projects
Environmental awareness programs
Nutrition and community sustainability initiatives
As an official actor of the UN Decade on Ecosystem Restoration, SankalpTaru aligns its work with the United Nations Sustainable Development Goals (SDGs), contributing toward a greener and more sustainable future by 2030.
Through our association with SankalpTaru, Ayudra supports efforts to:
Offset environmental impact
Preserve biodiversity
Promote climate-conscious practices
Build sustainable communities
Because protecting nature means protecting health.
Ayurveda, Responsibility & the Future
Ayudra's vision is to take Ayurveda to every corner of the world - responsibly and ethically. As we grow globally, our responsibility grows with us.
Our CSR initiatives reflect our long-term commitment to: Ethical growth, Environmental balance, Social upliftment, and Conscious business practices.
We don't see CSR as an obligation, but as a natural extension of who we are.
Growing Together, Giving Back
With the trust of over 1 crore customers worldwide, Ayudra is committed to creating impact that lasts - not just through herbal teas, but through actions that heal society and the planet.
Together with our partners, customers, and communities, we continue our journey of holistic wellness for all.
Ayudra - Wellness with Purpose